Branding - Smile Nirvana

Smile Nirvana is a US based dental company aiming to make dental appointments and orthodontics easier for parents. Bringing the appointment to your home so you need not take time off of work or take children out of school.

With this family audience we developed a design that was friendly and approachable but still looked professional and part of the othodontic market in the US and worldwide.

We employed a suggestive smile icon to both resonate with families and allude to the dental industry.