Branding - Lifeways

I was approached by Lifeways, a charity dedicated to the local area providing important therapies and holding community and
social events.

It was a pleasure to work with them, throughout our time collaborating I witnessed their passionate and commitment to creating a safe enviroment for people, a space to hold and in general, a better world.

The logo needed to represent the main values and services of the charity. ‘Love’ was incorporated with heart shaped branches, ‘shelter’ with the overhanging branch, ‘stability’ shown by a grand tree, ‘community’ by the coming together of the leaves, and the soft green colour was used to reflect the charity’s beautiful gardens and outside spaces that it offers.